1. Portrait of Ridwaan Fridie. A film projectionist in the Labia theatre in Cape Town, South Africa for the past 24 years but with big changes on the horizon where does that leave Ridwaan?

    Blog post about the shoot on my website:philipbloom.net/2012/10/16/capetown/

    Shot on the Canon 1DX in available light using the Canon 50mm F1.2, 100mm L Macro, Rokinon Cine 24mm T1.4. Rokinon Cine 14mm T3.1. Canon 70-200 F4

    Audio Roland R26 with Sanken Cos 11

    # vimeo.com/51534371 Uploaded 56.7K Plays 179 Comments
  2. I found out about Ankles' (ohankles.com) work through the editor of Collect Magazine (collectmag.com.au), Josh Fanning. Collect has championed the resurgence of independent businesses selling goods handcrafted by artisans. What has always struck me about the people they profile is that they're not just adding 'handcrafted' to their mass-produced wares to give them a PR edge. Nor are they weekend hobbyists who sell arts and crafts every other weekend at the corner market. They are serious businesses that have found an emotional attachment to the artisan pursuit, and they love the products that result. Most importantly, the pursuit of handcrafted is not necessarily spearheaded by the pursuit of archaic technologies; those in the field that I most admire use modern technology to augment these traditional approaches. It's where you'll see the iMac next to the manual printing press.

    It's hard in film to approach things in a similar fashion, especially as a commercial filmmaker. We possess no interest in shooting on 16mm and Nagras. Nor do we want to throw Instagram filters onto everything we shoot. But the arrival of 35mm DSLR cameras shooting moving pictures, that can also fit in your backpack, have allowed us as a company to resurrect some of the visual tone and imagery of more traditional cinema, especially European cinema of the 1960s. Modern movements like Dogme 95 were a stop-gap solution to handle the arrival of digital; now we can finally combine modern technology with traditional looks in any way we see fit. We shoot digital, but we can now also feast on the visual library that the great masters provided us.

    What I'm saying, I guess, is that we feel like we're somehow allowed to cast ourselves (if only just) as members of this handcrafted revolution. Which is what we wanted reflected in our logo.

    We'd been planning a new, simpler look for a while, and Ankles agreed to come on board. The term 'Urtext' itself comes from classical music, referring to a score that has endeavoured to return to the original intent of the composer, free of editorial intervention. It's a concept we hold dear, and wanted reflected in our logo. Ankles, a typography obsessive, looked at traditional music scores and their intricate style for inspiration. We wanted a logo that would work across many spaces. It had to work coming up from black in a dark cinema. It also had to work as a facebook profile picture.

    The logo Ankles arrived at is actually quite simple. Graphic design, like many art forms in the 'commercial services', strives to attain simplicity, often through complicated paths. And that's what we think makes it so effective. And looking at it, there's something in it that displays the artisan process. Not just because it refers to a more classical style, but because somewhere in there is the hand of the artist.

    I've been working in the advertising game for a few years now, fearing what, and who, I'd find as I turn each corner. What I've found again and again are artists who strive to not be noticed, like the signwriters of the old world. I'm hoping this short film will be the first of many to peer into the process of such artists. To reveal the hands behind such simple things. Since working with Ankles I've found that I see the art behind typography wherever I look. Slowly I feel I'm becoming as obsessed as him.

    I think that's a good thing.

    Matthew Salleh
    Director @ Urtext Films

    # vimeo.com/51114027 Uploaded
  3. When I got my job working for Shopify one of the first things they said they wanted me to make were some profile videos of some of their customers. Here's one of them. These guys were awesome and there shop 3 Fish Studios in San Francisco was really cool.
    Check out some more of the videos here: http://www.shopify.com/stories

    Uploaded 2,617 Plays 30 Comments
  4. 2 x 20' stop frame animations we made for Krow London.

    With the help of 3 of the finest stop frame animators you are likely to find we wrangled 106,000 tic tacs to bring the Tic Tac 'Shake it up' campaign to life.

    # vimeo.com/50982827 Uploaded 1,757 Plays 2 Comments
  5. This is a story of one man's 28 year journey to own a Porsche 930. Jim Goodlett's 1984 grey market 930 Turbo is a beautiful example of a classic Porsche 911, but it also represents the accomplishment of a goal he set for himself as a young man who could only dream of one day owning this supercar.

    Many thanks to Jim Goodlett for sharing his time and his story.

    Keep up with Cars I See at http://facebook.com/CarsISee for behind the scenes and a look at what I'm working on next!

    This is the third episode in a series I'm working on about cool cars and the stories behind them. I'm currently working on more episodes and am looking for any interesting car stories. If you have one, I'd love to hear about it! You can contact me by email at frazer@frazerspowart.net.

    If you like Cars I See and would like to see more, please leave me a tip! All of my tips will go directly into producing more episodes. Thank you.

    Music: Explosions in the Sky - From West Texas and Caspian - Asa.

    # vimeo.com/50978541 Uploaded 502K Plays 40 Comments

Handcraft Watches...

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Shout Box

  • Stinky Socks

    To fully understand what actually takes to create that fine jewelry we took a few days trip deep in the desert with the company founders Tay Jeffers and Johnny Miller. Watch and learn what it takes to create such a fine art.vimeo.com/214810309

    by Stinky Socks

  • Yuki Ogura

    The 3rd and last film of my short film series "Strangers in Amsterdam." A British lady has come to Amsterdam to be a star, but she faces reality.
    vimeo.com/146700873

    by Yuki Ogura

  • Andreas Scheffer

    Eight chefs rather looking like pirates rocking the kitchen at a major kitchen event: vimeo.com/108656875

    by Andreas Scheffer

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