Luceo created a campaign producing on-site photography and video stations that engaged conference-goers in sharing their personal stories related to harm reduction.  Conference-goers were asked to complete branded, fill-in-the-blank styled cards which allowed them to tell key pieces of their stories.  Participants were then photographed in diptych with one half of the diptych showing their hand holding their story and the other half featuring a tight, very personal portrait of their face.  The resulting images were then propagated through HRC’s social media channels.

Participants with especially superlative stories were recorded and edited into 30 and 60 second spots.  All generated media was shot in a simple, direct black-and-white style emphasizing the intrinsic humanity and dignity of each person.  Generated media will be filtered through HRC’s channels over the next two years.  

A selection of the photographs from the campaign were selected to be exhibited at the 58th Commission on Narcotic Drugs (CND) at the United Nations in Vienna, Austria.  The exhibited works were printed on translucent backlit material and hung in large format throughout the windowed hallways at the CND.  Exhibited images were paired with relevant quotes from United Nations officials supporting broader adoption of harm reduction practices to international policy.  This will also be used in conjunction with HRC’s conversation surrounding UNGASS. 

# vimeo.com/122776787 Uploaded 306 Plays 0 Comments

Harm Reduction

LUCEO Plus

Harm Reduction is a set of practical strategies and ideas aimed at reducing the negative consequences associated with drug use. It is particularly effective at curbing the spread of communicable diseases such as HIV and Hepatitis C as well as reducing…


+ More

Harm Reduction is a set of practical strategies and ideas aimed at reducing the negative consequences associated with drug use. It is particularly effective at curbing the spread of communicable diseases such as HIV and Hepatitis C as well as reducing the rate of fatal drug overdoses. While it is scientifically regarded as a viable and effective approach to public health, it still faces significant political and social challenges in its widespread adoption. Luceo is working to change this.

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.