Future Lions 2013 and Bees Awards 2013 Submission
Fred Fahlke fredfahlke.com · Carsten Hinz carstenhinz.de
HAWK Digitale Medien hawk-hhg.de/gestaltung/163025.php

The strategy:

Dropbox is a digital product, only existing when we’re online. But do we have only digital goods that we want to share? We think, No!
There are many goods in our real world, we would love to share in an easy way like Dropbox does.
These days we notice an increasing number of social sharing services like car sharing and others. Dropbox could benefit with this trend and they’re userbase of more than 100.000.000 to create a totally new social sharing service within the existing dropbox platform.

The result:

DropboxGo, a social shipping community that brings file sharing to the real world. Every Dropbox user can offer himself as a DropboxGo and carry the package from another dropbox user while traveling. The users pay with the currency of megabytes. For every kilometer a person travels with the package of another Dropbox user, he receives one megabyte from the other users Dropbox account. So the other user have to offer themself as a DropboxGo or finally buy Dropbox Credits, to get back the storage.

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