Ideas will travel

How can an industry that works so hard be called lazy?

Johnny Vulkan, co-founder of Anomaly believes in marketing efforts that cover the entire range of marketing: product, pricing, distribution and communication.

Ad agencies are lazy insofar as they only take on a small part of the job of marketing: the promotional communication part.

At Anomaly, a diverse team of experts comes together to help clients find the best way to success. Which might not be an ad campaign.

That's not always easy. But it's definitely not lazy either. :-)

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Ideas will travel

Mario Gamper (Ideas will travel)

The "Ideas will travel" project looks at the state of the advertising industry. Its focus lies on the kinds of ideas that are emerging in the new media environment.

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