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A talk by Axel Unger, Head of Health Practice, Europe, IDEO at the conference "Innovation in Healthcare Delivery", jointly hosted by the London Business School and the Cambridge Judge Business School on July 16th 2010 in London.

In his talk Axel argues how the role of design in innovation is not only about providing the right solutions and answers but is also about asking the right questions. He discusses how we need to be inspired, frame, evaluate iteratively and evolve innovative solutions, with strong user participation in the process.

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  • Webydo

    The President of The Type Directors Club, Matteo Bologna, in a satire about deisgners' obsessive perfectionism and the shift to in-browser web design -

    vimeo.com/145364291

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  • Kristoffer W. Mikkelsen

    Dear IDEO, I know you'll never see this but there's always 'what if'. Please check out my thesis project titled 'Collide' from School of Visual Arts, NYC, MFA 2015.
    Collide is an experimental tool for digital artists - making interactivity easy and code free!
    vimeo.com/dkkwm/collide

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