I Dig Your Sole Man

  1. Through IDYSM (idigyoursoleman.com), I explore the stories of people within with the world of street culture, and investigate how their style, look and approach to life says much about who they are as a person.

    I aim to give each subject a story that befits the look, feel and tone of their own, and for Sydney PR whizz Mel, I was fascinated by the rough, tough and edgy side that exists beyond her demure and feminine exterior.

    Full story at I Dig Your Sole Man (idigyoursoleman.com/melanie/)

    This is my entry for the Sony Professional competition. Find out more here: bit.ly/1gqn3jA”. #nolimits

    Director/Editor: Lester Jones
    DOP: Shaun Dougherty

    Shot on Sony a7s, with Canon EF 16-35mm f/2.8L II USM Lens
    Freefly Movi very kindly supplied courtesy of the amazing Mat at Cinematic Motion (vimeo.com/cinematicmotionpictures)

    # vimeo.com/157968549 Uploaded 82 Plays 0 Comments
  2. French label Le Coq Sportif have teamed up with the pioneering Sydney music team Future Classics to launch a great new and innovative collab line.

    The collab itself is based around 6 limited edition items all inspired by Le Coq's extensive streetwear archives, with the black tee, white tee, trackpants, sweatshirt, jacket and bucket hat all new designs inspired by the heritage of the brand and the clubs of today.

    As always, Future Classics are bringing something special to the party as they have also delved into their back catalogue and have put up an exclusive remix together for each item in the range.

    Each download is only available through download, and only if you get the special codes that come when you purchase an item from the collection so for music and fashion lovers alike this is a pretty special collab.

    # vimeo.com/102673684 Uploaded 210 Plays 0 Comments
  3. Through my 'Behind The Brand' video series I've been able to chat to some fascinating and select brands about what makes them tick.
    In this latest instalment I was invited to the Parisian HQ of French fashion label Le Coq Sportif to see just where the magic happens.
    2013 was a huge year for the brand, both across footwear and fashion, with some exciting collabs really helping to put the 'Sporting Rooster' back on the radar so in this interview it's a chance to hear how the brand plans to keep acknowledging it's rich history to keep pushing forwards. 2014 should be a huge year for Le Coq Sportif, so hit play to hear their story in their words.

    # vimeo.com/86492393 Uploaded 3,743 Plays 2 Comments
  4. I recently had the pleasure of working with my good friends at Onitsuka Tiger to shoot and Direct their new 'My Town, My Tracks' campaign here in Sydney.
    You may have seen my still images running in mags, in stores and online, and now, I can unveil the videos that run with the campaign too - made by yours truly.

    # vimeo.com/76298893 Uploaded 273 Plays 0 Comments
  5. I recently had the pleasure of working with my good friends at Onitsuka Tiger to shoot and Direct their new 'My Town, My Tracks' campaign here in Sydney.
    You may have seen my still images running in mags, in stores and online, and now, I can unveil the videos that run with the campaign too - made by yours truly.

    # vimeo.com/76298892 Uploaded 219 Plays 0 Comments

I Dig Your Sole Man

Lester Jones Plus

Where style and the street meet - an International investigation to find the sole of urban style with video content from the photography project I Dig Your Sole Man (idigyoursoleman.com).

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