Back in 2015, I had the pleasure of working with Oyster Magazine to Direct the 'We Are The Makers' series for the iconic Strand Arcade; an iconic mainstay of Sydney retail that champions Australian craft and design.
Among the many brands that I worked with, Artisan Shoemaker Andrew McDonald made a lasting impression, with his incredible product producing a tactile and visceral quality that I found incredibly inspiring.
"Odyssey" delves into the mind and creativity of Andrew to showcase an interwoven tapestry of stories. Each story represents a narrative that will only see its subject reach their destiny with the help of McDonald's craft and product. He is inspired by them, and his work completes them.
A stellar cast, including Astrid Holler (who has worked with the likes of Burberry Prorsum, Marni, Dries Van Noten, Lanvin, and famously opened for Alexander Wang at NYFW) each provide scenes with different values that each represent Andrew's core brand values.
Produced by In The Thicket, and with Creative skills of Sean Gaji, and the amazing work of DOP Andrew Buckley, I am excited to share this body of work that makes a foray into Fashion Film with a TVC/Short Film approach and sensibility.
Director: Lester Jones
Made in conjunction with/for Andrew McDonald.
Produced with In The Thicket Productions.
Written By: Lester Jones and Sean Gaji
Edited By: Lester Jones/Charlie Wheeler
DOP/Colourist: Andrew Buckley
The Icon: Astrid Holler
Wearing: Dress by Marc LeBihan, and necklace by Aleksandr Manamis, courtesy of Utopia Store, Sydney
The Dancer: Paul Walker
Wearing: Alxander Manamix, courtesy of Utopia Store, Sydney
The Lovers: Sarah Carter and Nikolai Carter
She wears: Shirt from Rollas, and Jeans from Neuw Denim
He wears: Shirt, jacket and Jeans from Neuw Denim
The Adventurer: Hareth Tayem
He wears: Neuw Denim and Rollas
Drone Photography: Cam Batten, Axis Aerial Works
Through IDYSM (idigyoursoleman.com), I explore the stories of people within with the world of street culture, and investigate how their style, look and approach to life says much about who they are as a person.
I aim to give each subject a story that befits the look, feel and tone of their own, and for Sydney PR whizz Mel, I was fascinated by the rough, tough and edgy side that exists beyond her demure and feminine exterior.