Radio Soulwax presents: THIS IS BELGIUM PART TWO: CHERRY MOON ON VALIUM:
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Even though these Belgian records sound very "now", they are actually 20 years old and were meant to be played at a much, much faster speed. At the time this was the devil's music for us, but we have learned to listen through the claps and distorted kicks and discovered that if you slow these really dark and heavy techno records down all the way to about 115 bpm, it suddenly makes them sound less frantic, ballsier and a lot sexier. Belgium at its best when pitched down.
The covers of these records are quite generic and don't really lend themselves to animating , so we figured we would bring you the visual aspect of this musical genre that you can't not be fascinated by: the dance. We were very lucky to have found some people who can still do the typical moves, and with them dancing in front of the record sleeves (and sometimes inside of them) we bring you our ultimate tribute to a glorious period in our Belgian musical heritage.
We feel very strongly about this hour, and would like to show that quite often, the best things in life are already right in front of us, we just have to open our eyes (and ears) to them. We stand corrected!
Concept : Soulwax, Director : Pol Heyvaert, Producer : Koen Van Heule, Camera : Wesley De Grie, Additional Camera : Kurt Augustyns
Casting : Stefan Bracke, Ruben De Buck, Koen Van heule, Line Producer: Lies Vanborm, Stefan Bracke, Stagehand : Freek Van Cauwenberghe, Styling : Ruben De Buck, Rental : Es-Video, Fisheye, Digital Image Technician : Kurt Augustyns, Editor: Kurt Augustyns, Keying : Bert Claes, Jan Goossens, On-set Audio Supervisor : Stefaan Van Leuven, Heroes of the Dancefloor: Johnny Nix, Yente Welvaert, Jeroen Maligo, Olivier De Roose, Lennert Vandenberghe, Kevin Vanhoeck, Eefje Dewaegenaere, Bjorn Vensaveli, Evy Van Schandevijl, Kris Dethier, Freek Van Cauwenberghe, Nick Degrijse, Samuel Holvoet, Youri Roelanos, Nikki Weyten, Jelka De Luyck, KevinVan Boxstael, Vincent Nyssen, Robin Peeters, Mathias Pot
Very Special Thanks to: Lies Vanborm, Stefan Bracke, Mike Redman, Paul Elstak, D-Force, Dynamo Eindhoven, Neboboot Ghent, DJ Madness, The Grid & The Belgian Hardcore 'gabber' scene.
19th Century technology meets 21st Century music over a bottle of beer in the latest extension to the Beck’s Record Label project.
This time, the art label has evolved, and been replaced by the grooves of Auckland band Ghost Wave. Their new single was inscribed into the surface of a Beck’s beer bottle which could then be played on a specially-built device based on Thomas Edison’s original cylindrical phonograph.
Making the world’s first playable beer bottle was a formidable technical challenge. The clever people at Auckland firm Gyro Constructivists first had to design and build a record-cutting lathe, driven by a hard drive recording head. Then they reinvented Edison’s original cylinder player, using modern materials and electronics and built to very fine tolerances.
The Edison Bottle made its public debut at SemiPermanent in Auckland in May to a standing ovation from the assembled media and design community.
Semi Permanent Launch video: on.fb.me/1a5J3ct
Beck’s has had a long association with music and art. In fact, at about the same time Heinrich Beck was brewing his first beer in the 1870s, Tom Edison was tinkering away on designs for the first phonograph.
Considering how beer has influenced recorded music since then, this physical collaboration was very appropriate and long overdue.
Client: Beck’s New Zealand
Creative Agency: Shine Limited
Machine & Bottle Production: Gyro Constructivists
Making-of Video Production: VICE
Record Label: Arch Hill Recordings
Band: Ghost Wave
Featured Single: Here She Comes