inblackandwhite

  1. KMP are partnering with How-Do to bring you a unique Blogging for Beginners Workshop which will take place on Thursday 4th December, starting from 9am at the MDDA in Manchester.

    The half-day workshop will be hosted by KMP's blog expert, Paul Fabretti as well as journalist and blogger, Craig McGinty.

    ABOUT THE WORKSHOP
    Blogging has come a long way since the early 2000's. Far from being just an online diary for early adopters, blogs have now become a mass media tool - an everyday way for millions of people to express themselves, publish their opinions and communicate with each other.
    This presents many challenges for business. What happens if they are talking about you or your brand? How do you respond to what these people are saying? When and where do you respond? How can you measure all these conversations?

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  2. In Black And White

    TUESDAY 30TH SEPTEMBER

    Have you heard the hype about social media and blogs and wondered what its all about?

    Ever wondered how top brands like LG and Dell use social media as part of their marketing strategy?

    Are you fazed by words like facebook, myspace, flickr, YouTube and twitter?

    Well, we've got 4 speakers to give you a complete guide to Social Media Marketing.

    INTRODUCTION

    In this seminar, we will be discussing the revolution of social networks, social media and blog technology, and how this is affecting companies' online Marketing Strategy.

    We will also use consumer electrical brand, LG as a recent case study to show how companies can get involved with social media and use this to gain a competitive advantage.

    To find out more about In Black And White please visit:

    inblackandwhite.tv/

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  3. Social Media Marketing

    Speakers:

    Bill Daring -KMP
    Neville Hobson -ABC
    Ronnie Brown -Outside Line
    Paul Fabretti -KMP

    For more information please visit

    inblackandwhite.tv/

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  4. KMP Seminar 'The Future of PR Technology' took place at the MDDA in Manchester, and was a great success!

    KMP’s Bill Daring opened the seminar and presented his keynote on the topic of PR 2.0. Bill gave an overview of web 2.0 as well as showing the implications of this for the PR industry. Bill also took the opportunity to give a live demo of KMP’s latest product – Ackura PressRoom.

    Jennifer O’Grady and Ross Brown from Democracy PR then stepped up to talk about how PR 2.0 isn’t something to be afraid of – the same rules apply, we're just using new communication channels!

    KMP’s Paul Fabretti then followed to deliver a great presentation on blogging.

    There was a fantastic turnout, with over 40 people in attendance. Companies who attended included Tangerine PR, Brazen, Weber Schandwick, AstraZeneca, ITV’s Channel TV, Context PR and many more!

    This seminar will be repeated in London on the 25th June.

    Tickets are still available - book now to avoid disappointment!

    More about Ackura PressRoom:

    KMP's PR 2.0 application Ackura PressRoom is custom built to post press releases on the Internet using the latest social media conventions. The press release builder uses popular social services to host video, images, audio clips and related links in order to increase the visibility of the content. Conversations taking place around this content can be monitored from the PressRoom application regardless of which website they are taking place on.

    kmp.co.uk

    ackura.com

    # vimeo.com/1186829 Uploaded 299 Plays 0 Comments

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