Two thirds of consumers do not know the newer inkjet printers can print up to 100 pages per minute. And 80 percent of them are ready to buy one!
InfoTrends have shared this information and other print consumables data with scores of OEM and aftermarket leaders in Tokyo, Japan.
In other news, InfoTrends’ John Shane (right) said most businesses hold onto their printer hardware during a recession, but as the tough times end, there will be a growth is sales again. He also said printer manufacturers, or OEMs, will continue to aggressively protect their supplies markets in developed countries. This is because OEMs have a smaller market share in emerging markets like China, so they must protect their supplies markets in developing markets. Shane also predicts the industry should expect more lawsuits and trade actions to address the illegal manufacture of newly built compatible or cloned cartridges.
InfoTrends’Andrew Carroll (left) also talked about the possibility that inkjet might gain market share in the office.