We recruited a real family to front a campaign demonstrating what Yorkshire Water does beyond providing tap water. The Metherall-Cooks from Sheffield participated in two adventure weekends, sharing their experiences via social media as they experienced seeding from a helicopter to prevent water source peat pollution, cycled and fished on a reservoir and visited storm drains on the East Coast to understand what happens when waste-water systems are deluged. This provided a content-rich creative platform with which to spread the message.
We delivered video pre-rolls on sites such as 4OD and ITV. Our video creative featuring the Metherall-Cooks achieved above average click through rates. 73.7% of viewers watched the full video.

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Yorkshire Water

Jaywing PRO

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