Style was were looking to make a big splash, and to craft an image that truly lived up to the promise in their name.
We took our initial inspiration from something in the original brief: seeing the world through a 'style-filter' and we channeled it into the idea of illustrating how a style-obsessed mind works. We tried to visualize that process and illustrate that mindset.
Exectuive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Producer: Ryan McLaughlin
Art Director: Kiffer Keegan
Design: Ryan Moore, Kiffer Keegan, Carl Burton, Dylan Mulvaney, Danny Ruiz, Naomie Ross, Sarah Ancalmo
Animation: AJ Kolb, Marco Giampaolo, Carl Burton, Irene Park, Bryan Cobonpue, Chris Linea
Edit: Eron Otcasek
Complete tutorial on how to create the opening shot from our KNIFE Teaser.
Learn how to:
- model the parts in Cinema 4D
- import, texture and animate them inside After Effects with Element 3D and Pro Shaders
- make your life easier with simple expressions
- light the scene
- create atmosphere with Trapcode Particular and Action Essentials II
- use Trapcode Shine to create a volumetric light effect
- grade and degrade the picture for a more organic look
- add chromatic aberration effects as a final touch