Volvo sponsored every programme on Sky Atlantic in a deal worth over £5m. The car brand appeared on the premium channel for 60 seconds every hour. That included two 15-second idents at the top and end of every hour-long programme, as well as 10 different 5-second idents leading into and out of the ad breaks.
The Jaguar XF Sportbrake is the Support Vehicle for Team Sky: winners of the Tour de France. Sporting Director and ex-World Champion Servais Knaven tests the Sportbrake on UK Millbrook's demanding hill circuit, and explains why the car is a perfect fit for Team Sky.
Directed by Kevin McKiernan