The boys set out to change Kentucky's state slogan from the inside out.
An overview of Kentucky For Kentucky's recent attempts to radically change the commonwealth's slogan.
Produced by Whit Hiler and Griffin Van Meter
Filmed and Edited by Ian Friley
In 2011, three guys launched a Kickstarter campaign to crowd fund a superbowl commercial all about Kentucky and how awesome it is.
We made a video which you can watch here vimeo.com/36060787
and Kickstarter picked it out of 30,000 other videos to be in their top 11 favorites of 2011.
This case study highlights the rise and fall of what would have been undoubtedly the greatest commercial of all time.
Script by Whit Hiler and Kent Carmichael.
Editing by Ian Friley.
Done in FCP7 and After Effects.
Kentucky's rogue marketing team will stop at nothing to spread the good news of the commonwealth.
More stuff from “Kentucky For Kentucky”
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