By day, Will Eagle is a Digital Planner at Leo Burnett Toronto. By night, he's Father Titus Nuance.
Ball culture: underground LGBT subculture in which people "walk" (i.e. compete) for trophies and prizes at events known as balls. Those who walk often also dance and vogue while others compete in various genres of drag often trying to pass as a specific gender and social class. Most people involved with ball culture belong to "houses" led by a single leader or "father."
Digitally savvy and fearlessly fabulous, Will seamlessly draws parallels between his time at the office and his time wearing multiple personas on the ballroom scene. At the end of the day, it's all based on one thing: how well you know your audience.
Presenting the very first global edition of LB Sidenotes, featuring Phil Alexandrov, sound designer from Leo Burnett Moscow. Exposed to advertising at a young age, Phil has learned that there are more ways than words to communicate a message. Learn more about Phil and his current sound project, Kubrick's Kube:
"At every gig, there's always someone that you really connect with because you played a song that they haven't heard in a while, or made them dance more than they ever have and that feeling is so much fun," says DJ Lani Love. A Senior Strategist at Leo Burnett, Lani likens mixing mad beats to advertising's marketing mix, calling the dance floor her perfect focus group in the latest installment of LB Sidenotes.