Lev's Effects, 2013

  1. Project One for Erica Cho's Digital Film Fundamentals course at Swarthmore College.

    # vimeo.com/59766562 Uploaded 52 Plays 0 Comments
  2. Our first project for Digital Film Fundamentals by Patrick Hackeling, Peter Haury, and Paige Grand Pre.

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Lev's Effects, 2013

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The first project in FMST02, Swarthmore College, Spring 2013.

Scenario: The Environmental Protective Agency has hired you as a team of young, innovative filmmakers to create a persuasive Public Service Announcement about the importance of protecting…


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The first project in FMST02, Swarthmore College, Spring 2013.

Scenario: The Environmental Protective Agency has hired you as a team of young, innovative filmmakers to create a persuasive Public Service Announcement about the importance of protecting water as a natural resource (i.e. conservation, pollution, access, consumption, health). The intended audience for your PSA are film literate aesthetes, people who are well aware of the power of the image to manipulate its audience. These folks are familiar with the Kuleshov Experiment and its emphasis on the power of montage as the basis for creating meaning in film. Your task is to imitate the structure of the Kuleshov Experiment in three parts - but with a modern day twist - to effect change in your audience's generally apathetic attitude toward water issues.

Your assignment is to first recreate two montages in the Kuleshov sequence with the Soup and Person (Woman):

Sequence A:
(1) Looking Shot: Medium Close-up of Man or Woman looking off-frame.
(2) Point-Of-View Shot: Soup Bowl.
(3) Reaction Shot: Medium Close-up of Man or Woman looking off-frame.

Sequence B:
(1) Looking Shot: Medium Close-up of Man or Woman gazing off-frame. (Same shot as A1)
(2) Point-Of-View Shot: A Beautiful Person laying across a divan.
(3) Reaction Shot: Medium Close-up of Man or Woman gazing off-frame. (Same shot as A3)

Sequence C:
(1) Looking Shot: Medium Close-up of Man or Woman gazing off-frame. (Same shot as A1/B1)
(2) Point-Of-View Shot: A shot that illustrates or dramatizes a particular issue in the field of water conservation and preservation.
(3) Reaction Shot: Medium Close-up of Man or Woman gazing off-frame. (Same shot as A3/B3)

Text/Statement: Following Sequence C, add text that reveals the particular water issue and/or text that makes your piece more effective as a whole. The text can state a powerful fact, a concrete action one can take towards a particular water issue (e.g., "Choose a low water-use plant, and save up to 550 gallons a year"), or a mysterious statement that works metaphorically or poetically.

Rules:
1. Looking Shot: Direct the performance of the Man or Woman's gaze to be neutral.
2. The Reaction Shot: The Reaction Shot is also neutral and does not show a strong, visible change in emotion, e.g. a smile or frown.
3. All shots within a sequence are composed and edited to match. Match eyelines, camera angles, lighting, and mise-en-scene.
4. All Kuleshov shots resemble the original Kuleshov descriptions as closely as possible.
5. Heads/Tail/Black: Begin the film with 10 seconds of Black. Add 3 seconds of black between each sequence. Complete the film with 3 seconds of Black, FILMMAKER CREDITS, and then 10 seconds of black.
6. Audio: None.
7. Total Running Time of your final piece should not exceed 1 minute (minus Head & Tail).

Evaluation: Your collaborative project is evaluated on the strength of its cinematography and editing, the creative choices in presenting the water issue, and the overall effectiveness of your concept and its execution.

Time Frame = 3 weeks
Due = Monday, 2/18/12, uploaded in HD onto Vimeo.

Visual Sources:
Kuleshov effect / Efecto Kuleshov "Amar el Cine"
youtube.com/watch?v=grCPqoFwp5k

Alfred Hitchcock explains the Kuleshov Effect:
youtube.com/watch?v=TNVf1N34-io

Text Sources:
Kristin Thomson and David Bordwell, “What Happens Between Shots Happens Between Your Ears”
davidbordwell.net/blog/2008/02/04/what-happens-between-shots-happens-between-your-ears/

Additional References:
"The Odessa Steps" sequence from THE BATTLESHIP POTEMKIN (dir. Sergei Eisenstein, 1925, USSR)
youtube.com/watch?v=Ps-v-kZzfec

Truffaut, Francois, "Hitchcock Truffaut", New York: 1983, Chapter 11 p.216.

THE OTHERS (dir. Aram Sue Collier, 6 min, 2008, Canada) - Screened in class.

Halter, Ed. "Recycle It: A look at found-footage cinema, from the silent era to Web 2.0"
movingimagesource.us/articles/recycle-it-20080710

Eisenstein, Sergei. "Montage of Attractions, " 1925.
web.grinnell.edu/courses/spn/s02/spn395-01/raf/raf02/raf0203.pdf

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