Alex Lemon makes BISCUNTS – rich buttery shortbread stamped with sweary phrases she creates in the warped recesses of her brain.
Alex has evolved the concept of the BISCUNT from two major philosophical foundations:
1) Life's too short to be sensible
2) Not another fucking cupcake
Philosophical foundation 1 stems from Alex's dark and secret past as a chartered accountant – three grey years she spent burying her head in spreadsheets, buttoning down her creativity and pretending she could forge the career of The Sensible Shoulds. She couldn't, and ended up in A&E with stress-induced anaphylaxis.
Philosophical foundation 2 stems from Alex's deep-seated disdain for twee bullshit. To her, BISCUNTS' pared-down deliciousness and playful cheek are an overdue alternative to the profusion of cloyingly superficial, over-coiffured cupcakes which girlify women.
A freelance writer and editor by trade, Alex revels in wordplay and has invented some 350 creative curses so far. She stores them in a spreadsheet – the kind she used to only dream of making.