Our thinking was, if a good music video creates a connection between song and visuals, then a truly awesome one would have to make the two forms inseparable. We also decided that the traditionally fiddly and time consuming visual techniques of hyperlapse, timelapse and stop frame animation weren't fiddly or time consuming enough on their own so maybe we should combine them.
In the end we took the stems from the track, plotted the waveform of each stem to it's corresponding frame number on a video timeline and created an intensely confusing spreadsheet that was supposed to show the exact frame number of each, beat, hit, call, strum, and note of the song.
The shoot basically involved myself clutching a 339 page spreadsheet and stills camera barking instructions at Paul (and assorted Human Pyramids) carefully positioned several feet back by a piece of string walking backwards at 30 second intervals down various London walkways filled with confused people, 10 hours a day, for 7 straight days.
The result is over 5,000 individually posed stills (and some slo-mo), several nervous breakdowns, at least two completely melted brains and possibly the world's first music video directed by an Excel spreadsheet through the medium of a human idiot.