A contour cut takes a into account the general shape of the text or image and cuts a thick outline around the design. This is not to be confused with a stroke effect. Contour cut applies around the whole image or text as one solid piece, often making it easier to apply. This Contour background also makes our decal more visible in most cases. Or if you do not want it visible at all you can order a clear contour so the decal is completely transparent. Contour cut is usually less expensive due to being easier for us to produce.