"In 1932, Charles Danner decided to open his boot making business in the midst of the Great Depression and risk his future on a stubborn belief that – regardless of the economy – superior craftsmanship mattered. Hold a Danner boot in your hands, and you’ll feel the thickness of the leather. Give them a close look, and you’ll see quality details like branded hardware, Vibram® outsoles, and triple stitching. It’s easy to talk about higher standards, but it’s incredibly difficult to live up to them. Since 1932, that’s exactly what they've been doing."