Now in its 10th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool $hit in between.
Created by Murat Pak, the creative mind behind undream.net - an international multi-award winning studio crafting inspiration for all media experiences.
'What was your inspiration for the creative for FITC Amsterdam X?'
If I would summarize it with a single word, it would be "potential". Event creative revolves around this idea of a "Product X" - which is shaped depending on the viewer/audience. Just like the output of any creative, I believe FITC, as a creative event, outputs something.