MEC Global Solutions managing director Ed Ling talks to M&M Global editor Sonoo Singh about unlocking the potential of social and the brands that have got it right.
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Back to the Future 2012 Highlights
Gaming, mobile and social TV are all moving at the speed of light. Do you need to reprioritise your marketing plans to make them the first, instead of last, on your plan? Brought to you by M&M Global, Back to the Future took place on 13th June in London, and explored the art of engagement across these three big themes as well as how to integrate these best in all your marketing plans.
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Mediavest USA's new chief executive Brian Terkelsen talks to M&M Global editor Sonoo Singh about the pace of change in advertising and the evolution of the agency model, highlighting how content will start playing a much larger role.
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M&M Global editor Sonoo Singh asks Procter & Gamble chief marketing officer Marc Pritchard if the sponsorship of the London 2012 Olympic Games was really worth it.
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BT marketing director of retail consumer David James talks to M&M Global Sonoo Singh about customer engagement, warmth and whether sponsoring the London 2012 Olympic Games was worth it.