Unlike many of our projects, “Where Are You Now” was created as an internal project based on the story/experience of Creative Director, Matt Vojacek. In 2018, after a pregnancy with some complications and much hope, Matt and his wife Megan lost their newborn daughter, Madeleine after being only 10 days old. While that may seem like one of the most tragic things that could ever happen, there was much reason for hope. In watching their sons handle the loss and their parents grief over the following weeks a few moments stood out to them. Kids do not grieve like adults. They ask direct questions and expect simple answers in return. When asking where his sister is, Matt & Megan would tell him, in Heaven, up in the sky. On one day, Benjamin decided that he wanted to write to Madeleine and send it to heaven on a balloon. Even though he knew he wasn’t likely to get a response, he was still hopeful that one day, he’ll be able to talk to his baby sister.