A 22 second animation for CanTeen, The Australian Organisation for Young People Living With Cancer, to be featured throughout October 2012 on the big screen at Federation Square in Melbourne.
The purpose of the animation was to increase awareness of National Bandanna Day and the great work of CanTeen, and inspire people to get involved and show their support by buying and wearing a CanTeen bandanna.
As creator of the “Show Cancer Who’s Boss” campaign concept, Marlin was responsible for the concept development of this animation, right through to the execution of the final animation.
The animation was thoughtfully designed to relate back to CanTeen’s visual aesthetic of designed ephemera, using limited animation techniques and motion graphics to create a sense of it being hand-generated. The use of nested animation (the repetition of the “horns up” hands) was useful, as it was an effective method of creating visual interest and drawing attention to the film. This was also a good way of achieving a fun and exciting outcome in a relatively short time frame, saving valuable charity resources.