I was Creative Director for the recent global rebrand of documentary channel Crime + Investigation. Working closely with design agency Dixon Baxi, I oversaw all aspects of the rebrand, including the logo redesign and creation of the on-air package. This involved shooting live action idents, designing automated navigation and creating a comprehensive brand style guide. I then over-saw the roll-out of the new branding across all 125 international territories.

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Martin Gent Creative Director

Martin Gent Plus

Click link below to view my cv
http://tinyurl.com/mgentcv2014

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