Qualcomm and Sesame Workshop partnered on a mobile safety project to help families with young children in China learn about emergency preparedness. The “Let’s Get Ready!” project emphasizes the importance of knowing your name and address, having an emergency plan, packing an emergency kit, and learning about people and places within the community that can help in an emergency. “Let’s Get Ready!” includes an HTML 5 website optimized for mobile platforms and accessible to all 3G-enabled smartphones. It also includes a native application for Android-based smartphones to provide families with a more personalized experience. The website and application features fun interactive games and activities targeted for children ages 3-6 and their caregivers.

There is also a 20 minute DVD featuring Grover and Rosita that was dubbed into Mandarin along with new original footage shot in China. The DVD, website and mobile app all combine to deepen the learning experience.

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Mary Tai

Mary Tai

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