In advertising all the best ideas start with a scamp. The initial idea for Ad Scamp was a working a prototype, a digital scamp if you like, residing on an iPad in the portfolio of VCCP creatives Matthew Benney and Brendan Howell. VCCP decided it would be a fantastic product to bring to life.
Not many people have ever thought of updating the ubiquitous lightbox. Why would they? If it ain’t broke… Found in ad agencies the world over it’s a mainstay of art directors everywhere.
In the iPad we recognized the potential to update the whole process of producing a scamp. Besides being an incredible interactive interface it’s also a handy portable light source. How you use that interface is open to interpretation, and that’s how our eureka moment arrived.
Put simply, Ad Scamp turns your iPad into an easy to use lightbox, letting you get that killer idea onto paper as quickly as possible. Find your perfect images then resize and arrange to get the composition you want. Hit the trace button to lock your layout in place and your pictures are instantly outlined for easy tracing. Drop on a piece of paper and you’re off.
It also happens to be completely free. Happy scamping.
Build upon O2’s sponsorship of the England Rugby team by offering fans new ways of getting closer to the team.
O2 already offer its customers a great experience at Twickenham on England Match days. Through ‘Priority’ you can get tickets before anyone else as well as a free pie and a pint at the game. But for thousands of fans across the country the big match experience is generally enjoyed at home or at the pub.
We wanted to create an experience that brought a bit of the Twickenham atmosphere to the fans – and so the O2 Matchday app was born – a dual screen app that gives fans outside of the stadium exclusive real time content to help fuel conversations around the game.
The key feature of the app is Ref!Link, a direct audio feed to the referee in charge. Through this feed not only do you get to hear every call made direct from the ref, but also pick up the on-pitch atmosphere, each and every bone crunching tackle as well as the decisions questioned by the captains.
We coupled Ref!Link with a digital Matchday programme which we made available before the game and reported on the history of the fixture, gave historic head to head stats, a bio of the ref in charge and a key player to watch from each side.
During the game we partnered with Optasports to give fans live-in-game stats from the opposing teams, a live score with a breakdown of who took the points as well as a live twitter commentary from our ‘Man at the Match’ - a real journalist who gave opinion and punditry from the touchline - adding a unique perspective to the game. Fans were able to join the conversation in app by using the hashtag #O2Matchday.
The app achieved over 41000 downloads during the RBS 6 Nations and was the number 1 free Sports App in the iTunes Store.