Volvo sponsored every programme on Sky Atlantic in a deal worth over £5m. The car brand appeared on the premium channel for 60 seconds every hour. That included two 15-second idents at the top and end of every hour-long programme, as well as 10 different 5-second idents leading into and out of the ad breaks.
"The Shot" is a series of 60-second films for Canon. This featured the work of James Mollison, whose work comprises intimate passport-style portraiture of apes from all over the world, all of whom were saved from terrible captive conditions.
Directed by Kevin McKiernan