Meet the Heroes!

Lemonade Heroes

What kind of personality does it take to start a business? Who are these people?

They're ordinary folks, like you and me, who have dreams, fears, passion, and a hefty dose of courage and determination. These aren't the stories about billionaires…


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What kind of personality does it take to start a business? Who are these people?

They're ordinary folks, like you and me, who have dreams, fears, passion, and a hefty dose of courage and determination. These aren't the stories about billionaires who got funded by their parents and dropped out of Ivy League schools to start the Fortune 500 companies that put them on magazine covers today...

When life gave them lemons, instead of complaining, they opened a Lemonade Stand. It's never easy, but through all the setbacks and challenges, they still pick themselves up and keep pushing. That's why we call them "Heroes."

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