The MemberWise Video Channel

In this MemberWIse Keynote Presentation video we introduce Emma Hadley, Membership Communications Manager and Karen Richardson, Lead Retention and Engagement Manager at The Woodland Trust.

The Woodland Trust has significantly improved member retention levels and continues to engage with its 250,000 members.

We hear how The Woodland Trust uses innovative and creative techniques to keep members engaged and establish how supporter journeys impact on Key Performance Indicators (KPIs). Karen and Emma also share how their organisation has learnt from mistakes.

This Keynote Insight Video was filmed at Membership Excellence 2018. Find out more about or popular programme of conferences and events visit:

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The MemberWise Video Channel

MemberWise Network PRO

Welcome to the MemberWise video channel. Here you will find Insight Interviews with association and membership professional experts and best practice presentations that are delivered at our popular annual national conferences and events.

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