MID Interaction, Design, Art, and New Media

  1. The Particle is a kinetic sculpture that experiments with colour, sound and movement.

    The continuous rotation, speed and light of the sculpture define the spatial structure of the object in its creation of POV (Persistence of Vision). The translucent skin created from the moving light becomes visible, creating shape and volume, both inside and outside the object.

    Concept by: Alex Posada

    Produced by MID:

    Filmmaking by Mindthefilm:

    # vimeo.com/79547121 Uploaded 1,083 Plays 1 Comment
  2. Picasso 1936. Traces of an exhibition is a show devoted to the exhibition of works by Picasso held in 1936 in Barcelona. The current show is based on an exhaustive in-depth study of the documentary archives, to understand in detail the exhibition from 1936. MID has designed and installed an interactive multimedia installation combining new media technologies and historical documentation.

    Direction and contents: Picasso Museum
    Design and technical direction: MID

    Video editor: Borja F. Alexandre
    Digital image: Joan del Pino, Borja F. Alexandre
    Director of photography: Daniel Ospina
    Camera operator: Borja F. Alexandre, Daniel Ospina
    Music: Alex Posada, Borja F. Alexandre


    # vimeo.com/52569264 Uploaded 2,377 Plays 0 Comments
  3. Piñata is a project made by MID for +Castro agency and SAKE production company. The piñatas were installed for the Trident Senses brand at Benicàssim International Festival (FIB). 

    Design: MID, +Castro
    Technical Direction: MID
    Mecatronics implementation: B. Duchesne, Pense

    Music: "Tankus The Henge - Life is a Grimm tale (Sometimes)" remixed by Joaquín Fuksbrauner
    Filmmaking: Borja Alexandre y Joaquín Fuksbrauner
    Director of photography: Daniel Ospina
    Technical direction: Oscar Calaf
    Editing: Joaquín Fuksbrauner y Borja Alexandre
    Camera: Daniel Ospina, Oscar Calaf , Borja F. Alexandre


    # vimeo.com/52995093 Uploaded 1,228 Plays 0 Comments
  4. This project, developed by MID for BBDO Argentina and Nike, has its genesis in the idea of measuring, with a seismometer, the vibrations registered in a football stadium during a match and afterwards comparing this data to Richter’s scale. The motion caused by Boca’s football fans was measured as if it were an earthquake. The project took place on 2012 Argentina Cup Final, a match played between Boca and Racing at Bicentenario’s stadium, in San Juan city, Argentina.

    Design: MID, BBDO
    Producer: SAKE
    Technical direction: MID


    # vimeo.com/52589334 Uploaded 678 Plays 0 Comments
  5. The exhibition Dreams of a faucet explores the relationship of objects between water and people. This show was co-produced in 2009 by Círculo de Bellas Artes and Sociedad Estatal para el Desarrollo del Diseño y la Innovación (DDI), in Madrid. In 2012, the show was exhibited on loan at Roca Gallery in Barcelona, under the title of "Dreams of a faucet. Design with the soul of water".

    Design: Hector Serrano Studio and Javier Esteban
    Technical direction and development: MID

    Filmmaking: Borja Alexandre
    Director of photography: Daniel Ospina
    Editing and music: Borja Alexandre
    Camera: Daniel Ospina, Borja F. Alexandre


    # vimeo.com/52589335 Uploaded 858 Plays 0 Comments

MID Interaction, Design, Art, and New Media

MID New Media Design Plus

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