Anyone who’s tried doing it can tell you that usability testing is the best way – by far – to ensure that what you build (whether it’s a web site, a mobile app, desktop software, or anything else) is as good as it can be. But most people still think that usability testing is complicated, costly, and time consuming. That can be true if you hire someone to do it for you. But Steve Krug will show you that you can – and should – be doing it yourself, and that DIY testing is simple, inexpensive, fast, and most of all, effective.
Based on the method he described in his second book, Rocket Surgery Made Easy, Steve’s presentation will include a live usability test so you can see just how simple it can be.
You don’t get to decide which device people use to access your content: they do. Today, more people access the internet via mobile devices than on traditional computers. In the US today, more than one-third of people who browse the internet on their mobile phone say that’s the only way they go online — for teens and young adults, those numbers are even higher. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile.” Chances are, someone already wants to.
In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don’t make content accessible to mobile users. Already convinced it’s important? She’ll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
In retrospect, the electric light seems like an instant win. In grade school, we all learned this history as a very simple story – Thomas Edison invents the lightbulb in 1879 and, yada yada yada, success! But reality is more complicated than that. The truth is that electric lighting technologies failed for 80 years before Edison came along, and the business of electricity failed for another 40 after him. When you understand why that happened, you’ll be on your way to understanding how the seemingly rational world of tech melds with messy world of humanity to create our present and shape our future.
It’s hard to believe that the World Wide Web just turned 25 and even harder to believe that many organizations have had a web presence for more than 20 years. How are we doing with that? Are digital professionals happy in their jobs? Are organizations happy with their digital presence? Spend some time with Lisa Welchman as she talks about what she’s seen happen with websites and web teams over the last 20 years and what she hopes will happen in the future.
Q&A at 46:46, including a call and response fail at 47:09.
As the Curiosity Mars rover touched down on the Red Planet, the teams at NASA and the Jet Propulsion Laboratory were sharing the historic event on Twitter, Facebook, Ustream, YouTube, Google+, Xbox Live, mobile apps and in-real-life landing parties. The Mars Science Laboratory mission propelled the interest and attention of the nation back onto the space program at a time when many thought the curtain had fallen with the last flight of the Space Shuttle. And while the social media campaign – one that showed a hipper, more accessible NASA – became an “overnight success,” it was in fact an ongoing effort that began four years earlier when NASA took its first steps into social media. For NASA and JPL, building a vibrant community of enthusiasts through two-way communication channels has become an integral part of every mission’s success.