Misericordia Movies

  1. L'histoire de Misericordia commence en 2003 lorsque l’artiste Aurelyen sillonne le monde en quête d'inspirations artistiques. Lors d’un voyage solidaire, il a un coup de cœur pour le Pérou, où il décide de s’installer.

    Dans les bidonvilles de Lima, la gigantesque capitale, il rencontre une petite équipe de couturiers. Ensemble, ils initient un projet local alliant création artistique et engagement social. Ils imaginent une marque de prêt-à-porter haut de gamme créée par les péruviens avec « Manos, Espiritu y Corazón » : les mains, l’esprit et le cœur.
    Aurelyen, monte un premier atelier à Zapallal qui en 2006, déménage au centre de Lima et s'agrandit pour devenir La Cabaña de Alta Costura Misericordia. Les collections Misericordia sont produites dans ce vaste laboratoire de création et de production.
    Chaque saison, les couturiers apprennent de nouveaux savoir-faire et de nouveaux modules de production sont intégrés à notre atelier (l'unité de broderie en 2006, de tissage en 2007, de sérigraphie en 2008 et de cuir en 2009). Nous enrichissons ainsi nos collections tout en gardant notre totale indépendance.

    Aujourd'hui l'équipe Misericordia ce sont 40 hommes et femmes de 19 à 55 ans, solidaires et passionnés, qui travaillent ensemble. Les ouvriers qualifiés de Misericordia assument toutes les étapes de réalisation des vêtements grâce à une organisation artisanale, typique des productions de la haute-couture.
    Aurelyen, dessine l'ensemble des collections, mixant les modèles forts de la saison à des basiques chics et intemporels. Le vestiaire Misericordia s'articule autour de pièces fétiches ponctuées des envies du moment. Sophistication et confort sont les maîtres mots de notre style.

    Nous choisissons chacune des matières premières grâce à un sourcing local qui nous permettent de développer des vêtements de haute qualité, de représenter la richesse du Pérou et de contribuer à dynamiser l'économie du pays. Ainsi les cotons Tanguïs et Pima, le Modal, le baby-Alpaga sont les matières phares de Misericordia.
    Misericordia est aussi un projet à forte dimension artistique alliant dessin, photographie, cinéma, design, poésie, musique et voyage. Nous avons pour vocation de promouvoir la scène artistique Latino Américaine au travers de nos collections, nos campagnes et nos films.

    Avides d'indépendance, de nouvelles rencontres et de partage, nous lançons notre online shop en 2008, notre boutique atelier Misericordia ouvre à Lima en 2009 et en 2013, la première boutique de la marque s’installe au 7-9 rue de Charonne à Paris.

    La nouvelle campagne Misericordia a été shootée par Julie Michelet
    Mannequins : Bambi & Enzo Lefort
    Maquillage : Rita Bitton
    Merci à Laura, Antoine, Adrian
    Réalisation & Montage : Aurelyen

    # vimeo.com/136734104 Uploaded 701 Plays 1 Comment
  2. La nouvelle campagne Misericordia a été shootée par Julie Michelet
    Mannequins : Bambi & Enzo Lefort
    Maquillage : Rita Bitton
    Merci à Laura, Antoine, Adrian
    Réalisation & Montage : Aurelyen

    # vimeo.com/136734103 Uploaded 304 Plays 1 Comment
  3. Misericordia opened its new boutique on 7-9, rue de Charonne in the 11th Arrondissement.
    Born from the imagination of Aurélyen, the founder and designer of Misericordia, the Misericordia boutique is the perfect showcase to the spirit of the brand. The reflection of this laboratory project was born in the slums of Lima and has won over the most prestigious of concept stores with its chic and sophisticated collections. This space proposes an authentic lifestyle to satisfy those in search of trends. These consumactivists have finally found a place to impose their new values tied to the act of modern consumption.

    In this space of 55 m2 where the hues of black and white mix with grace, one finds the latest collection of ready-to-wear apparel for women and men labeled by Misericordia, as well as the line of refined basics and an exclusive selection of accessories.
    One enters the store walking on a poem telling the story of Misericordia. These words are artistically painted on black flooring. They invite us to follow the waves formed by the hanging rails outlining the store with the Misericordia collection. At the back of this perspective stands a castle; a 19th century confessional of black oak where trying clothes becomes a research experience of meaning and social involvement.
    The central counter is an assembly of black Quartzite stones enclosed in steel frames. Around it, the Misericordia team welcomes you to tell you our story and extend the dialogue initiated by the achievements of our sewing workshop. Our designers offer the best in this framework our best knowledge, to meet new adventurers from around the world. Far from the dictates of mass consumption, Misericordia highlights products made from the finest materials, issued from a high-quality craftsmanship.

    # vimeo.com/70442775 Uploaded 947 Plays 0 Comments
  4. As you know Misericordia will open its first store in France, located at 7-9 Rue de Charonne, 75011 Paris. The whole team has worked hard to make this shop a unique place with the spirit of the brand.

    The floor is a centerpiece of this new store.

    Antoine Petit, who mastered the traditional printing technique, accompanied the Misericordia team for two days in order to give life to the floor, which tells our true history.

    # vimeo.com/70439200 Uploaded 940 Plays 0 Comments
  5. Misericordia - Campaign Winter 2012

    Misericordia is not only a fashion brand, it is also a rich history, always passionate and full of emotion. Our films transcribe Aurelyen's sensitivity. The designer of Misericordia transforms his inspirations, ideas and thoughts into images with sensual movements. As well, he draws the silhouette of an urban adventurer with heightened sensitivity…

    This movie is an empirical thinking on the contemporary latin beauty. In Peru and during his many travels, Aurelyen met another beauty, a mysterious and fascinating beauty... He invites you to get out of the shackles to capture and understand a context in which every aesthetic cliché is turned upside down. This will to question all these criteria of analysis implies a profound transformation in his eyes and contribute to nourish the human and social project of Misericordia.

    When leaving the Beaux Arts, Aurelyen begins his artistic career in video making. A few years later, it is with passion that he returns to his first love to write and direct films for Misericordia. He sees in these creations a unique way to extend, in another dimension, his work as designer and photographer.

    "Mirar la vida de manera diferente con Alegría, Pasión y Deseo"
    Seeing life in a different way, with joy, passion and desire ...

    Winter collection available on our online store: wwww.misionmisericordia.com

    Directed by Aurelyen
    Filmed in Lima - 2012
    © Misericordia

    # vimeo.com/51273124 Uploaded 6,818 Plays 0 Comments

Misericordia Movies

Misericordia Plus

Misericordia is the first Peruvian brand of clothing present on the international fashion scene. The clothes are ethically produced in the Misericordia workshop in Lima by our own team of seamstresses with a unique know-how. Misericordia is a project…

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Misericordia is the first Peruvian brand of clothing present on the international fashion scene. The clothes are ethically produced in the Misericordia workshop in Lima by our own team of seamstresses with a unique know-how. Misericordia is a project combining avant-garde artistic and social commitment, with a selective distribution in over 100 prestigious concept stores worldwide. In 2008, Misericordia opened its online store: misionmisericordia.com and 2009, its first shop in Lima.

Misericordia is a team of seamstresses who have been working with their hands, spirit and heart since 2002 in Lima - Peru. The hope and the will are within us. To live means to fight. We sew to learn and to discover another World. No longer Utopia. The Misericordia collection tells our lives and the aventure of Aurelyen, the designer, across Peru and Latin America. Here, in this unpredictable continent, learning is a metamorphosis that is communicated in our creations.

Misericordia clothes are beautiful because they are made by a young team originating from the shanty towns, with authentic values and human emotions: joy, fear, courage, passion… We work by craftsmen and our efforts are immense to make every garment. It is a conquest process of pride and pleasure.

Misericordia clothes are exclusively made with the most beautiful materials and organic cotton from Peru. Misericordia chooses scrupulously each of the raw materials to develop unique clothes with the highest quality, to represent the wealth of Peru.

The adventure started in 2002 at Zapallal in the Northern suburbs of Lima. In 2006, Misericordia’s team follows its metamorphosis in the middle of capital, in the district of Lince. We are all together in a full space which gathers the laboratory of creation and the production studio: La Cabaña de Alta Costura Misericordia. Since 2008, Misericordia manufactures each season in his workshop, a special line for Kris Van Assche, the designer of Dior Homme, built around Aurelyen’s drawings, the creator of the Misericordia.

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