Misericordia Movies

  1. Misericordia opened its new boutique on 7-9, rue de Charonne in the 11th Arrondissement.
    Born from the imagination of Aurélyen, the founder and designer of Misericordia, the Misericordia boutique is the perfect showcase to the spirit of the brand. The reflection of this laboratory project was born in the slums of Lima and has won over the most prestigious of concept stores with its chic and sophisticated collections. This space proposes an authentic lifestyle to satisfy those in search of trends. These consumactivists have finally found a place to impose their new values tied to the act of modern consumption.

    In this space of 55 m2 where the hues of black and white mix with grace, one finds the latest collection of ready-to-wear apparel for women and men labeled by Misericordia, as well as the line of refined basics and an exclusive selection of accessories.
    One enters the store walking on a poem telling the story of Misericordia. These words are artistically painted on black flooring. They invite us to follow the waves formed by the hanging rails outlining the store with the Misericordia collection. At the back of this perspective stands a castle; a 19th century confessional of black oak where trying clothes becomes a research experience of meaning and social involvement.
    The central counter is an assembly of black Quartzite stones enclosed in steel frames. Around it, the Misericordia team welcomes you to tell you our story and extend the dialogue initiated by the achievements of our sewing workshop. Our designers offer the best in this framework our best knowledge, to meet new adventurers from around the world. Far from the dictates of mass consumption, Misericordia highlights products made from the finest materials, issued from a high-quality craftsmanship.

    # vimeo.com/70442775 Uploaded 759 Plays / / 0 Comments Watch in Couch Mode
  2. As you know Misericordia will open its first store in France, located at 7-9 Rue de Charonne, 75011 Paris. The whole team has worked hard to make this shop a unique place with the spirit of the brand.

    The floor is a centerpiece of this new store.

    Antoine Petit, who mastered the traditional printing technique, accompanied the Misericordia team for two days in order to give life to the floor, which tells our true history.

    # vimeo.com/70439200 Uploaded 572 Plays / / 0 Comments Watch in Couch Mode
  3. Misericordia - Campaign Winter 2012

    Misericordia is not only a fashion brand, it is also a rich history, always passionate and full of emotion. Our films transcribe Aurelyen's sensitivity. The designer of Misericordia transforms his inspirations, ideas and thoughts into images with sensual movements. As well, he draws the silhouette of an urban adventurer with heightened sensitivity…

    This movie is an empirical thinking on the contemporary latin beauty. In Peru and during his many travels, Aurelyen met another beauty, a mysterious and fascinating beauty... He invites you to get out of the shackles to capture and understand a context in which every aesthetic cliché is turned upside down. This will to question all these criteria of analysis implies a profound transformation in his eyes and contribute to nourish the human and social project of Misericordia.

    When leaving the Beaux Arts, Aurelyen begins his artistic career in video making. A few years later, it is with passion that he returns to his first love to write and direct films for Misericordia. He sees in these creations a unique way to extend, in another dimension, his work as designer and photographer.

    "Mirar la vida de manera diferente con Alegría, Pasión y Deseo"
    Seeing life in a different way, with joy, passion and desire ...

    Winter collection available on our online store: wwww.misionmisericordia.com

    Directed by Aurelyen
    Filmed in Lima - 2012
    © Misericordia

    # vimeo.com/51273124 Uploaded 3,702 Plays / / 0 Comments Watch in Couch Mode
  4. With this Spring-Summer 2012 collection, Misericordia draws the silhouette of a modern man, alternating revisited chino, blue jeans and waisted bermuda. Aurelyen, the designer, creates an urban and contemporary fashion, mixing strong seasonal pieces and timeless basics. Sophistication and comfort are the keywords from our style.

    Timeless sobriety of the Summer collection is enhanced by a weaving made with the finest Peruvian materials as the Pima cotton and also by the sophisticated details on the garments as false pockets and yokes. The new t-shirts are Misericordia billboards to challenge the greatest number by saying: "The collection must invest the street and live" as Aurelyen explains.

    Always in motion, the man Misericordia wants to travel the world, cross the boundaries and never stop to discover new cultures!

    The question of travel and freedom of movement on the planet is at the heart of the work of Aurelyen as an illustrator. He questions the sometimes absurd political boundaries that are set and restrict the movement of men on the planet, and hampering their thirst for knowledge.

    Misericordia is not only a fashion brand, is a rich history, always passionate and filled with emotions. Our films transcribe the sensitivity of Aurelyen and his desire to share scenes of life and sensual movements.These works are part of the Misericordia project. The creative process itself, almost more than the final result, is what motivates Aurelyen. Transform his inspirations, his ideas and his thinking through moving images. The Misericordia movies offer him a space of infinite freedom to leverage sensations.

    Men & Women Summer 2012 collections are available on our NEW online store: misionmisericordia.com

    Directed by Aurelyen
    Filmed in Lima - 2012

    # vimeo.com/43531298 Uploaded 1,719 Plays / / 0 Comments Watch in Couch Mode
  5. Misericordia x Abici at La Favela Chic, Paris
    Directed and shot by mr Oow

    Paris, Bike & Sun
    by Misericordia, Steel and Comme Un Camion

    Misericordia is the first Peruvian brand on the international Fashion scene

    # vimeo.com/41562382 Uploaded 645 Plays / / 0 Comments Watch in Couch Mode

Misericordia Movies

Misericordia Plus

Misericordia is the first Peruvian brand of clothing present on the international fashion scene. The clothes are ethically produced in the Misericordia workshop in Lima by our own team of seamstresses with a unique know-how. Misericordia is a project

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Misericordia is the first Peruvian brand of clothing present on the international fashion scene. The clothes are ethically produced in the Misericordia workshop in Lima by our own team of seamstresses with a unique know-how. Misericordia is a project combining avant-garde artistic and social commitment, with a selective distribution in over 100 prestigious concept stores worldwide. In 2008, Misericordia opened its online store: misionmisericordia.com and 2009, its first shop in Lima.

Misericordia is a team of seamstresses who have been working with their hands, spirit and heart since 2002 in Lima - Peru. The hope and the will are within us. To live means to fight. We sew to learn and to discover another World. No longer Utopia. The Misericordia collection tells our lives and the aventure of Aurelyen, the designer, across Peru and Latin America. Here, in this unpredictable continent, learning is a metamorphosis that is communicated in our creations.

Misericordia clothes are beautiful because they are made by a young team originating from the shanty towns, with authentic values and human emotions: joy, fear, courage, passion… We work by craftsmen and our efforts are immense to make every garment. It is a conquest process of pride and pleasure.

Misericordia clothes are exclusively made with the most beautiful materials and organic cotton from Peru. Misericordia chooses scrupulously each of the raw materials to develop unique clothes with the highest quality, to represent the wealth of Peru.

The adventure started in 2002 at Zapallal in the Northern suburbs of Lima. In 2006, Misericordia’s team follows its metamorphosis in the middle of capital, in the district of Lince. We are all together in a full space which gathers the laboratory of creation and the production studio: La Cabaña de Alta Costura Misericordia. Since 2008, Misericordia manufactures each season in his workshop, a special line for Kris Van Assche, the designer of Dior Homme, built around Aurelyen’s drawings, the creator of the Misericordia.

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