Motional

With our Vegas spot still doing the business after months of airtime, William Hill once again asked us back to pitch on this little number for the start of the racing season.

Our brief was to deliver the message that William Hill is the home of the serious punter; who knows the facts and figures, the horses and the riders, the courses and the trainers.

They wanted our punchy graphic style but toned down slightly to suit a more discerning punter, which meant big words, enough time to read them and nothing too flamboyant in the animation department.

As a backdrop to the typography, we used the colourful graphics of the jockey’s silk jackets as our main visual cue and coupled that with bold 3D racing iconography; binoculars, racing posts, enclosure badges...

artandgraft.com/portfolio/william-hill-racing

Produced, Directed & Designed: Art&Graft
Agency: BMB
Client: William Hill

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Motional

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Shout Box

  • Daniel Rodrigues

    Hey guys!
    check out my new 16-bit animation!
    vimeo.com/207108034

    Hope you like it :D
    thanks!

    by Daniel Rodrigues

  • Gian Mario Ortu

    A M • N is a conceptual short film.

    The purpose of the project is to bring the viewer through a series of experiments made by a fictional corporation, the A M • N CORP who controls paranormal phenomena through technology.

    vimeo.com/gianmarioortu/amon

    by Gian Mario Ortu

  • Carlos Canteros

    With a well served dose of geometrics, surrealism and abstraction, the visual artist Luis Sanz a.k.a indefinitevj guide us into a trip of synesthetic utopia.

    vimeo.com/70846601

    by Carlos Canteros

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