DirecTV "Feel The Joy" Campaign
Mark Musto, Creative Director/Copywriter

The sheer joy of being connected to hundreds of channels of digital nirvana can overwhelm just about anyone. This simple observation transformed the DirecTV Installer into a ‘Bringer of Joy’ and an ugly satellite dish into a badge of honor. Often imitated, this campaign put DirecTV on the pop-culture map and helped spur their climb to dominance in the satellite category.

Directed by Chris Hooper

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Mark Musto Creative Director/Copywriter

Mark Musto Plus

Welcome. I’m a multi-disciplinary Creative Director specializing in integrated brand development. I believe all compelling communication starts with an inarguable human truth. Once that truth is unearthed, we’re then free to express it without bias, using…


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Welcome. I’m a multi-disciplinary Creative Director specializing in integrated brand development. I believe all compelling communication starts with an inarguable human truth. Once that truth is unearthed, we’re then free to express it without bias, using whatever medium or technology that’s most appropriate.

Say hi at mark_musto@yahoo.com or view more integrated work at markmusto.com.

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