We did an intense period of work for about 6 months to create the HTC brand. This video was created in a week with many many late nights as a case study to take to a meeting I had in Taiwan with the HTC management.
It was to show the great work that we had done for them and how far we had come in a very short period of time.
To communicate how easy it is to give via text, an animation style using paper was chosen to get across this simplistic ease of use. And a tight budget is always a path for a more create solution to get people interested in a product, especially one that is not easy to communicate the benefit easily.
We created this quick animation as a teaser to HTC as we really wanted to help them with the website redesign and wanted to challenge the way most websites are just a bit similar with layout and function.
This was my first go at a wedding video done for friends as a wedding present. It was on a farm in Kent on the hottest day of the year so far (2012). It had rained heavily non stop for 6 weeks beforehand and the weather was ready for a change.
I couldn't see a thing on the back of the screen for most of the outdoor shots during the day and had to rely on histograms and guess work. Coming from a photographic background and having to manually set the shutter, aperture, ISO, ND filter, focus and white balance before even thinking of stabilising the shot or panning has given me a total respect for this art.
I had also just moved from using Nikon cameras for 17 years to Canon and was finding the switch a bit challenging with everything not working how I thought it should. And as always with these things my tripod panning head just died and some of the jerky footage is due to that. And some due to me being a bit of a learner.
1. Get a follow focus
2. Use a Focusing screen
3. Make more usage of the glide track
4. Learn how to use your equipment
5. And lastly get a tripod that works...