A short film promoting the Lord Mayor's Appeal 2012, (lordmayorsappeal.org), featuring some of the people who have benefited, and fronted by Jon Snow.
Director - Neil Kenny
Producer - Charlotte Trotman
Lead Creative - Stephen Rowell (ITV)
ITV Creative Team - Ray Dunlop, Sophia Gabr, Sam Dunwoodie, Laura Whittell, Clarissa Keck
Alexa HD DOP - Catherine Derry
5D camera - Keith Gubbins
With thanks to MPC and Grand Central for charitable donations of time and facilities. Also thanks to Adrian Headley for the Swiss Re Tower shots at the top. Everyone involved gave of their time for free or at vastly reduced rates.