Nice Type

Another collaboration with Adidas, this time for the brand new Dame 8 shoe line. Expanding on the general aesthetics of the design lab we created earlier, in this case we added a little Damian Lillard, making the video more aggressive and atmospheric, but still focusing on all the important features for the brand.

–°lient: Adidas

Production Co: Upperline
EP: Zach LaPlante

Design, Direction, CGI: LOOP
Creative Directors: Alex MIkhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
Design: Alexander Eskin
3D Animation Lead: Dmitriy Paukov
FX TD: Artemy Perevertin
3D Modelling: E.D.Satan, Dmitriy Paukov, Alexander Eskin, Filipp Gorbachev
Lighting: Filipp Gorbachev, Alexander Eskin, Max Chelyadnikov
2D Animation: Vladimir Tomin
Compositing: Max Chelyadnikov

Sound: Zelig Sound

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Nice Type

Matthew Buchanan

Beautiful motion typography and kinetic type animations on Vimeo. Please send submissions via a Vimeo message, we'll review and add our favourites.

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