Nice Type

I worked with the team at Matchstic in Atlanta to produce and animate a short animation unveiling the rebrand for GSU's Robinson College of Business.

This was a fun project for a lot of reasons, but particularly because we started with a blank canvas that quickly expanded when we began storyboarding possible directions. With a minimal, but very intentional visual identity system, we found ways to illustrate Robinson's core messaging using mostly dots.

Client: Georgia State University
Agency: Matchstic -
Animation Direction: Brent Clouse
Music: James Carroll

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Nice Type

Matthew Buchanan Plus

Beautiful motion typography and kinetic type animations on Vimeo. Please send submissions via a Vimeo message, I'll review and add my favourites.

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