When Mobile Roadie added a slew of new features to their hugely successful mobile app platform, they figured they better just make it a new product. They called it Mobile Roadie Pro, and given that every new product deserves its own this-is-what-it-does video, they quickly turned to New Monarchy to make it happen.
Mobile Roadie developed the first platform on which brands large and small can develop and manage their own mobile apps. To demonstrate how easy it is to create a Mobile Roadie app and the importance of mobile engagement, we developed a simple narrative of one rock band connecting with a fan in a personal way only possible through a mobile device. Now translated into six languages, this short video continues to deliver a succinct brand message to all that watch it.
"People watch this video, and they just get it. They at least get the main benefit and want to learn more about the possibilities. Two years after we created it, this video remains an indispensable part of our marketing efforts."
- Brock Batten, Mobile Roadie Co-Founder and Creative Director
To further build its business-to-business brand within the international manufacturing industry, Valco Melton sent the New Monarchy team to its North America and Europe facilities with the mission of encapsulating the company's three core values into a dynamic visual story.
Sometimes all that's needed is a simple, graphics-driven demonstration of a product. What better way is there to quickly educate new site visitors about a product's value and features? With no more bells and whistles than were needed, New Monarchy delivered the succinct 1-2-3 of the Coupon Chief service.