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Luma is known for creating beautiful realistic creatures, but Underline Advertising asked us to go one step further for the new DSTV HD tv spot, showing how HDTV can blur the line between a displayed image and reality.


Agency: Underline Advertising
Client: DSTV
Agency Producer: Cathy Williams
Creative Director: Lambertus Dormehl
Art Director: Sandile Ntlemo
Copywriter: Fezile Marubelela

Animation Studio: Luma
Director: Paul Meyer
Head of 3D: Werner Ziemerink
Modelling/Texturing: Brownwyn Horne, Rosie, Charlie Sithole
Lead Animator: Martin Sen
Animators: Tim Morar, Erik Kruger,
Lighting: Tim Morar and Werner Ziemerink
Compositing: Gerhard Painter

Producer: Nono Mofokeng

Original music Composition: Paul Shafer
Sound Design and Final Audio Mix: Paul Shafer
Storyboards: Alan Cameron

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Show and Tell

Nono Mofokeng

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