1. Hot on the heels of public statements and changes Google made to mobile search in 2014, Google's latest round of messages to owners of websites that are not mobile friendly, seems to suggest they are planning further changes to mobile search.

    The tone and language of these messages makes it pretty clear they want you to fix your mobile unfriendly site or have it de-ranked in mobile search in favor of sites that are mobile friendly.

    In short, no action means you will lose ranking and traffic on a mobile search and your competitors with mobile friendly sites will get a hot run at your prospects.

    # vimeo.com/119095202 Uploaded

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Hendrik Vos

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