Greenpeace is leading the fight against climate change. But to get world leaders to take positive action, they couldn’t do it alone. They needed the public’s support. Problem is, while people knew about climate change, few could see the significant impact of their contributions.
So, we created an installation that allowed people to see the positive effects of their contributions, just as they made them. One that, at first, depicted the water dripping from an iceberg. But when someone made a pledge or a small donation, the drops of water reversed, seemingly defying the laws of gravity.
The installation featured strobe lights pulsing at specific frequencies and a pre-programmed water pump. By adjusting these pulses to the rate of the water drops, we determined the way the water appeared to move.
Originally deployed at one of Sydney’s busiest districts, the installation received overwhelming response over three days and went on to tour other major cities like Singapore and Munich, before culminating in the UN Climate Change Conference in Bonn, Germany, where world leaders gathered to discuss the biggest challenges facing our environment.