Lincolnshire is one of England's largest and most sparsely populated counties. Yet, thanks to the foresight of its Council, it is fortunate to have a truly innovative, demand-responsive transport system that currently reaches 85% of its total population.
From humble beginnings of just a single phone number and a couple of staff, the service now employs 20 people who handle 16,000 calls and some 20,000 passengers per month. In place of the diary used in the early days, the system now relies on sophisticated computer technology and has ambitious plans for the future.
For the thousands of geographically isolated people in rural Lincolnshire, the fact that they can access a reliable, safe and reasonably priced transport system means that they are not disconnected from the services they need. What's more, it enables them to stay in their own homes for longer.