Can someone pause the counting for a second please?
Questioning the new gamified condition of our times
The social media world is a competitive world. Friends’ scores, likes’ ratings and
comments’ counts are some of the most common features in a social network
profile. Numbers matter. Not only because they offer a certain sense of self af-
firmation to the user but also because they define what to see and what to pay
attention to. Numbers reveal how social users are, how popular their sayings
are, how interesting their everyday life appears to be. Either one realizes it or
not, in the era of attention economy, success is being estimated by countings of
friends, uploads, likes and posts. But what does gamification really count?
Users’ performativity and promptness for interaction? Their skills and affective
competence? The talk will look back into Paolo Virno’s notion of virtuosity and
Michael Hardt’s notion of affective labour in order to present the role gami-
fication has come to play. At the same time, counter-mechanisms opposed to
gamification proposed by artists will also be presented, aiming to express the
role of creativity as resistance, highlighting the importance of collective action.