Starring Ray Winstone, Charles Dance and John Simm, 'Father's Day' is a powerful film and trailer drama campaign about Prostate Cancer, aimed at an action-movie loving male audience. TV drama, day time news and editorial was through broadcast partner ITV, engaging an audience of 5 million across the campaign period. Other media included online, press & radio. 'Father's Day' is Prostate Cancer's most effective campaign to date: awareness rose 64%; unique visitors to PC UK's site rose 260%, donations rose 249%; and ITV's #standbyyourman reached 19 million via Twitter. "A mini drama with a twist, and offers a better story line than much of Hollywood" (Richard Brooks, The Times).
Featuring Paul Smith and his latest men's fashion show in Paris, this Coast film is being screened in the Design Museum's "Hello My Name is Paul Smith" Exhibition (currently on global tour). In partnership with Sony, it demonstrates the colour, detail and contrast of the Sony 4K TV experience. "When I saw the film I was blown away...I felt like I could put my hand into the set of the show...Brilliant" (Paul Smith). The trailer and film assets run on Sony, Paul Smith and Design Museum's owned & earned channels.
‘The Shottons’ is a gripping 'truth story' trailer and film campaign, bringing to life the brand's 'Personal Claims Handler' proposition. The results were striking: A click through rate of 0.30% against an industry standard of 0.15%; users following the content path were 8% more likely to buy than users following another search path; and during the campaign month of July 2010, quotes rose by 8% and sales by 10%. "...Advertising enables us to put our proposition out there. The Coast approach demonstrates how it works, in an engaging way..." (Paul Bennet, Senior Global Advertising Manager, AXA).
Suryia Haruque's child day care facility has transformed the working lives of thousands of women in Bangladesh. One of five stories about social entrepreneurs, Your Business Your World amplified HSBC's responsible banking proposition.