1. Community Dynamics and New Marketing
    The new space emerging in networks, where strategic marketing, communication, branding, sales, and new CRM converge and find new effectiveness

    Casa Cardinale Ildefonso Schuster
    Via S. Antonio 5
    Thursday, May 24th - 15.00 - 19.00

    The volatility of the markets has affected the stability of customers’ segments and the ability of firms to address them. The new scenario is dominated by networks, where interactions are multiple, and clients can disintermediate distributors and even producers. The process is getting every day faster. In the while, networks have become the main source of knowledge as well: communities and the connected intangibles are emerging as new fundamental assets. Networks have defined a new form of customer, who cooperates with firms and other people in developing products, while enterprises’ borders have become porous and uncertain. Social networks and the internet of things aggregate terabytes of information that now can be computed and modeled by sophisticated and powerful computational systems, opening the road for a new era in business intelligence and CRM systems.

    The conference aims are:
    • to question the most compelling issues that organizations are facing in innovation and marketing
    • to give a glance at some meaningful experiences
    • to discuss arising issues and new perspectives

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PDMA SE Channel


PDMA SE channel broadcasts videos of activities realized by PDMA Southern Europe (http://www.pdmase.org)

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