Viral
Dragon Dance - Happy Year of the Dragon

The People's Car Project
Client: Volkswagen, China
Agency: Proximity, Beijing / Goodstein & Partners
Executive Creative Director: Georg Warga
Production Company: weareflink / CONTRA Productions China
Director: weareflink
Creative Lead: Niko Tziopanos
Director of Photography: Roman Jakobi
Executive Producer: Hans Dornseif, Andreas Lampe
Producer: Muriel Dornseif, Karsten Müller
Conceptual Design: Niko Tziopanos
CG / Compositing Artist: Niko Tziopanos, Philipp von Preuschen
Compositing: Moritz Gläsle, Lene Hönigschmid, Sonja Spader
Sounddesign: Supreme Music, Hamburg

# vimeo.com/35567823 Uploaded 6,829 Plays 1 Comment

VW - People's Car Project - Campaign

weareflink PRO

ABOUT
Volkswagen literally means 'The People's Car'.

"The People's Car Project" campaign takes the company's name at face value and invites the people of China to design their own car by spreading and discussing their ideas on a variety of platforms.…


+ More

ABOUT
Volkswagen literally means 'The People's Car'.

"The People's Car Project" campaign takes the company's name at face value and invites the people of China to design their own car by spreading and discussing their ideas on a variety of platforms. weareflink once again worked hand in hand with Georg Warga to develop the key visual and conceptual design that became instrumental to the integrated campaign.

CONTRA Productions China, Weareflink and Warga created a series of TVCs, virals and other films for events such as Auto Shanghai 2011 and the launch event. In addition CONTRA China produced print ads and webisodes that are part of the integrated campaign.

weareflink & CONTRA says thank you ! it has been fun working with everyone at Volkswagen, Greenkern, Goodstein & Partner, Proximity, CONTRA, Supreme Music and all individuals involved.

microsite - peoplescarproject.weareflink.com/

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.