We remixed the new Magista X street football boot with the evolution of video games to create the ultimate playmaking mash-up.
After 3D scanning an early product prototype, we designed and modelled various voxel, vector and pixel versions ofthe boot to recreate iconic video games. Scan lines animate to reveal glimpses of the retro gaming world whilst giving the real product maximum screen time.
Nike Creative Director: Gary Horton
Nike Senior Designer: Michael Malowanczky
Intro Director: Julian Gibbs
I made with the art and creative direction of "INTRO" some models, textures and animation.